Many of our clients start out asking, “How can I get to the first page of Google Results?”
Search Engine Optimization (SEO) is all about making it easy for Google and other search engines, to find your site and categorize it correctly. If Google knows what each page of your website is about, it can rank your pages appropriately when people search for those topics.
The important question to ask is; how much SEO will work to really improve my business ranking?
Google cares most about 2 things:
- Relevance – How relevant are the WORDS on your site, to a user’s search on Google?
- Popularity – How many OTHER websites, blogs, directories, and social media sites link to YOUR website?
First: Understand How Search Engines Decide How To Rank You:
Bottom line when it comes to SEO is: You Want To Be Found!
You want to be found when people are searching for your products or services online. People type keywords (or keyword phrases) into Google, and your goal is to show up on that first page of results! If you are a chiropractor in Pasadena, you want to come up when someone types in “Pasadena Chiropractors”. If you sell organic T-shirts, you want to come up when someone searches for “Environmentally Friendly Shirts”…those phrases are keyword phrases for each of those companies. No matter what kind of business you have (service-based, B2B, eCommerce, etc) there is a set of keyword phrases you would LOVE to come up for in search results. Doing Search Engine Optimization work is how you will increase your rankings online and get found by more & more customers.
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